the +more loyalty app.

Successful registrations in the first 6 months

Lead UI designer

Pepkor is a large global retailer, they own 22 different brands and sell everything from airtime to clothing and electronics. The team were tasked with building a loyalty programme from the ground up. They needed tools to scale and add new features for customers over time. I was part of the founding team that established the design system and launched their first product with it. Serving promotions and special deals from 22 retailers in the group we needed to cover the experience from point of sale to the consumer apps. We also built the CMS interface for teams to use.

We selected to use Material Design 3 as the basis for the design system after evaluating the pros and cons of building from scratch. Most of Pepkor’s customers use android so we wanted the platform familiarity along with the efficiency. This enabled us to hit the ground running very quickly. After spending time with business stakeholders and UX researchers I teamed up with the developers to establish our token library and customise and add components.

We worked through the user journey’s defining our conventions and standards along the way. We implemented work from our brand team

and quickly iterated through each section.

We launched our MVP functionality on deadline, android, iOS and web. This project is currently publicly launched in it's pilot phase. We continue to track engagement and gather feedback from customers. All internal teams now use the UI we established.