the +more loyalty app.

Successful registrations in the first 6 months

Lead UI designer

Pepkor is a large global retailer, they own 22 different brands and sell everything from airtime to clothing and electronics. The team were tasked with building a loyalty programme from the ground up. They needed tools to scale and add new features for customers over time. I was part of the founding team that established the design system and launched their first product with it. Serving promotions and special deals from 22 retailers in the group we needed to cover the experience from point of sale to the consumer apps. We also built the CMS interface for teams to use.

Rather than build from scratch, we based the system on Material Design 3 — most of Pepkor's customers are on Android, so we got platform familiarity and efficiency in one move, and hit the ground running. After time with business stakeholders and UX researchers, I teamed up with the developers to establish the token library, then customised and extended components as we worked through the user journeys and folded in the brand team's work.

We launched MVP functionality on deadline across Android, iOS and web. It's publicly live in its pilot phase now, and we're tracking engagement and gathering feedback as it runs. Every internal team now works on the UI we established.